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WHITSTABLE
HOLIDAY HOMES

client:

Social Media Management,
Email Marketing & Strategy

services:
about the client

Whitstable Holiday Homes - Tourism - Kent Holiday Accommodation

 

Whitstable Holiday Homes provides a unique selection of Whitstable-based self-catering accommodation. From dog-friendly properties to beachfront homes.

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about the project

Increase brand awareness through consistent social media

 

This independent holiday accommodation provider was looking to increase brand awareness and boost sales through consistent organic social media and email marketing. 

Impressions

478k

Follower increase

+82%

Engagement rate

6%

Reach

272k

our solution

Using personal branding and aspirational content to leverage connections and sales

 

The solution was an organic social and email-first approach, focusing on personal branding and marketing Whitstable as the best place for UK staycations.

The main content focuses on aspirational stays and showcasing each unique property through a video-first approach.

 

Other initiatives working alongside organic email and social include arranging and liaising influencer visits and ad hoc PR features.

solution benefits

Done-for-you service by a digital marketing expert

  • Done-for-you service by a digital marketing and social media expert through The Small Biz Content Creation Retainer.

Increased brand awareness and followers

  • Increased sales and enquiries through organic social.

  • Increasing Instagram followers to 7,000+

  • Engagement on social media dramatically boosted.

Increased enquiries through email marketing and automations

  • Sales through email campaigns and automations dramatically boosted. 

  • Open rates and click through rates increased significantly.

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