
WHITSTABLE
HOLIDAY HOMES
client:
Social Media Management,
Email Marketing & Strategy
services:
about the client
Whitstable Holiday Homes - Tourism - Kent Holiday Accommodation
Whitstable Holiday Homes provides a unique selection of Whitstable-based self-catering accommodation. From dog-friendly properties to beachfront homes.
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about the project
Increase brand awareness through consistent social media
This independent holiday accommodation provider was looking to increase brand awareness and boost sales through consistent organic social media and email marketing.
Impressions
478k
Follower increase
+82%
Engagement rate
6%
Reach
272k
our solution
Using personal branding and aspirational content to leverage connections and sales
The solution was an organic social and email-first approach, focusing on personal branding and marketing Whitstable as the best place for UK staycations.
The main content focuses on aspirational stays and showcasing each unique property through a video-first approach.
Other initiatives working alongside organic email and social include arranging and liaising influencer visits and ad hoc PR features.
solution benefits
Done-for-you service by a digital marketing expert
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Done-for-you service by a digital marketing and social media expert through The Small Biz Content Creation Retainer.
Increased brand awareness and followers
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Increased sales and enquiries through organic social.
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Increasing Instagram followers to 7,000+
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Engagement on social media dramatically boosted.
Increased enquiries through email marketing and automations
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Sales through email campaigns and automations dramatically boosted.
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Open rates and click through rates increased significantly.